Battlefield 3 Reaches 1.5 Million Preorders
"Has potential to exceed sales of its predecessor."
September 21, 2011
Battlefield 3 has exceeded 1.5 million pre-orders, according to findings by Sterne Agee financial services firm.
Sterne Agee analyst Arvind Bhatia says that EA revealed the figure earlier this week, and that the publisher is confident Battlefield 3 will receive huge sales.
"Management remains optimistic that the title has potential to exceed sales of its predecessor (Battlefield Bad Company 2), which has sold through 9.5 million units life-to-date," Bhatia said.
Bhatia says EA is also optimistic that Battlefield can keep up with Call of Duty: Modern Warfare 3 this fall.
"The combined marketing dollars for BF3 and Call of Duty: MW 3 could reach $100 million this year. The two week head start for BF3 versus CoD will facilitate a big launch for BF3," he said. "Once CoD launches, there would be a natural slowdown in sales of BF3. Then, at holiday, momentum for BF3 should rebuild. BF3 is expected to have a long tail as more digital content is introduced over time."
The large pre-order response to Battlefield 3 may be due in part to its inclusion of a free map pack.
"Note that BF3 will include a map pack if the game is pre-ordered," Bhatia added. "This $15 to $20 value should be a big incentive for customers to pre-order BF3."
Battlefield 3 will release on PS3, Xbox 360 and PC on October 25.
Battlefield 3 is like I always say is a must have game this year. And it will be releasing next month, which is so close. But we'll see if surpasses the MW3 Sales.
Till Next Time!!